SRP boxes: straight from the pallet onto the shelf

Shelf Ready Packaging (SRP) are cardboard boxes designed to be placed directly onto the store shelf without unpacking. No unpacking, no loose products, fewer handlings for store staff.

Every minute of shelf stocking costs money, for the retailer and for you

Store staff unpacking products, cutting open boxes, and placing products on the shelf one by one: this is labor-intensive and prone to errors. Products get damaged during unpacking. By midday, the shelf no longer looks consistent.

And for you as a producer: a damaged product during shelf stocking is a return you can avoid by designing the packaging more intelligently.

The solution: Shelf Ready Packaging

Shelf Ready Packaging (SRP) combines transport packaging and display packaging into a single solution. Your products are packed into the SRP box at the factory, transported to the distribution center, and then to the store. In the store, the box is placed onto the shelf as a whole. The front folds open or is removed, and the products are immediately visible and ready to be picked.

The result: reduced labor time for store staff, fewer damaged products, and a more consistent shelf display.

The benefits:

For the retailer

  • Less labor time per product.
  • Less waste on the shop floor.
  • More consistent shelf display.
  • Faster rotation.

For you as a producer

  • Fewer damaged products.
  • Better visibility of your brand on the shelf.
  • Reduced risk of “out of stock” due to faster and easier replenishment.

Which type of SRP suits you?

Bottom lid new

Tray with hood (tray & lid)

A base (tray) with a removable lid. The tray remains on the shelf when the lid is removed. Products are visible and ready to be picked. Widely used for cans, jars, bottles, and preserves.

Tray with perforation (tear-away front)

A box with a perforation line along the front. Store staff tear off the front, and the tray remains. More cost-effective than a tray-and-hood solution, ideal for standard shelf products.

Die-cut display tray

A lower tray with die-cut sides for maximum product visibility on the shelf. Popular for snacks, chocolate, and other impulse purchases.
Box with perfo

Fully glued SRP box

A closed box that is fully carded and opened in-store along a perforation line. Provides more protection during transport, but less visibility on the shelf.

Not sure which type of SRP best fits your product and retail channel?

Let us advise you. Book a free and non-binding consultation call with one of our packaging experts.

Want to develop SRP boxes?

Tell us which product, which retail channel, and what volumes you require. We will design the right SRP construction and provide a competitive quote.

Visit our B2B webshop for our standard gift packaging

We recently launched a B2B webshop featuring all standard options, which can be ordered quickly by the pallet. View our stock and order directly online — without waiting for a quote.

Frequently asked questions about SRP packaging

An SRP box serves as both transport packaging and display packaging. A regular display box is manufactured separately for use at the point of sale. SRP combines both functions, thereby saving an entire packaging step.
Yes. SRP boxes are made entirely of cardboard and are 100% recyclable. By combining transport and display packaging, you also reduce total material consumption per unit.
Yes, and it is highly recommended. The SRP box sits on the shelf: it is a brand carrier. Full-color offset printing provides the best results for retail environments.
A new SRP box, including the die-cut template and sample, is typically ready within 4-5 weeks after approval of the die-cut template & BAT (design file). We provide test samples for approval before production begins.

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