Store staff unpacking products, cutting open boxes, and placing products on the shelf one by one: this is labor-intensive and prone to errors. Products get damaged during unpacking. By midday, the shelf no longer looks consistent.
And for you as a producer: a damaged product during shelf stocking is a return you can avoid by designing the packaging more intelligently.
Shelf Ready Packaging (SRP) combines transport packaging and display packaging into a single solution. Your products are packed into the SRP box at the factory, transported to the distribution center, and then to the store. In the store, the box is placed onto the shelf as a whole. The front folds open or is removed, and the products are immediately visible and ready to be picked.
The result: reduced labor time for store staff, fewer damaged products, and a more consistent shelf display.
The benefits:
For the retailer
For you as a producer