Custom counter displays — impulse sales at the checkout

Compact size, big impact. Your product on the counter, exactly at the moment the customer has already decided to buy and is open to one extra product.
Request a non-binding quote
Or call us: +32 (0)68 84 38 74

The checkout is the best sales spot in the store — and the most underutilised

The customer waits at the checkout. They look around; their threshold for purchasing is lower than anywhere else in the store. The ideal moment for an extra purchase.

No display, no impulse, no extra sale. A counter display changes that.

A counter display: small, strong, and designed for sales

A J&S counter display is fully customised: the right size, the right construction for daily use, and the right printing for visibility on a busy counter.

What that means in practice:

  • Customisation from scratch — tailored to your product and available counter space
  • Corrugated or solid cardboard — depending on weight and desired finish
  • Full-colour printed — clearly visible on a busy counter
  • Optionally delivered pre-filled — leaves our facility ready for use
  • Storage for repeats — reorders are processed faster

Which type suits your product?

Open tray display

Shallow tray with an open front. Your product is immediately visible — ready for the customer to grab.

Tiered display

Multiple compartments stacked for variants or flavours. Ideal for product lines with multiple SKUs.

Display with header

Counter display with an upright card at the top. The header communicates your logo, slogan, or promotion at eye level.

Slim standing display

Narrow and tall for small products such as sachets, sticks, lip balm, or confectionery. Also fits on busy counters.

Not sure which type best suits your product?

A consultation with one of our experts will already provide a concrete direction.
Book your consultation call

For which products does this work well?

Growers and cooperatives

chocolate, chewing gum, bars, energy bars

Cosmetics & care

lip balm, hand cream, mini perfumes, sachets

Non-food retail

batteries, keychains, gadgets, seasonal items

Pharma & drugstore

vitamins, painkillers, oral care

Ready-to-use for the shop floor

An empty display at the retailer means unpacking, filling, and assembling. Things can go wrong at every step. An incorrectly assembled display is rarely in the right place and does not look professional.

We fill the display at our facilities, pack it for transport, and deliver it exactly as it should stand in the store.

What this delivers:

  • No filling errors at the retailer
  • Consistent brand experience in every store
  • Hours saved on in-store handling
  • Less retail friction; retailers appreciate ready-to-use solutions
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Why companies choose displays from J&S Packaging

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Personal advice & customization

Every display is different. We contribute ideas regarding construction, material, printing, and logistics. From the first conversation to delivery at the retailer.

Always custom-made

No catalogue displays. Every display is designed to fit your product, your brand, and your sales environment.
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30+ years of expertise

Three decades of experience in cardboard constructions for retail and FMCG. We know the requirements of retail chains, promotional campaigns, and seasonal activations.

Fast delivery times

Flexible and agile. We take your campaign planning and activation moments into account.
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Storage and inventory management

We keep your displays in stock and deliver on demand — also pre-filled, if desired.

Have a counter display made?

Tell us about your product, requirements, campaign, and the retail environment. We will provide a display that fits and sells.
Request a non-binding quote
Or call us: +32 (0)68 84 38 74

Frequently asked questions

Solid cardboard is sturdier and lasts longer with daily filling and emptying. Corrugated cardboard is more cost-efficient for shorter promotions. We advise on what suits your situation.
Yes. We fill the display at our facility and deliver it ready for placement.
Depending on the printing technique and size. We also deliver smaller quantities — contact us for a specific indication.
On average 3 to 4 weeks for a new custom display. Reorders of existing designs are faster.
Yes, via offset or digital printing. With varnish, lacquer, or foil stamping for a premium finish.

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